Bad Company

Bad Company explains why some of the world’s largest corporations sometimes behave in insanely self-defeating ways, jeopardising their reputations and public image.

Discover the truth about how Coca-Cola changed its taste, with disastrous results, how McDonald’s tried to silence its critics, how the Secret Intelligence Service blew its own cover and how Hoover got ‘sucked in’.  Learn how to diagnose sick corporations with an invaluable points scoring system that will leave you in no doubt which companies you can trust – and which to avoid.





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